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Improving Transit with Automated People Counting

Grantor and Client
• California Department of Transportation (Caltrans)

Recipient
• Prospect Silicon Valley (ProspectSV)

Duration
• 2021–2022
• 1-year project

Project Highlights
• Market research
• Focus groups
• Pilot design
• Use case development

Sponsor
• University of California Berkeley

Funded via Caltrans, ProspectSV and UC Berkeley conducted a market research study to understand automated people counting (APC) technology. We organized agency and vendor focus groups to identify barriers and opportunities in adopting and improving APC technology. Our findings from these discussions are being shared with Caltrans as they develop plans to expand use of APC in transit vehicles statewide. Our partner UC Berkeley is developing a platform concept that would help agencies integrate and sync services across jurisdictions, and provide better information to riders.